Wargamer.com Demographics

Key Facts

• Each month, the core The Wargamer Network sites receive nearly 16 millions hits, serve nearly 6 million page views, and are visited over 1 million times by an international audience that is dedicated to war, military, and strategy gaming.



• PC Magazine and TechTV recognized Wargamer.com as among the top 100 Internet destinations, grouping it qualitatively with such top notch websites as StarWars.com, National Public Radio, PBS Online, The Onion, and TomPaine.com. (February 2002)



• Wargamer.com ranked number 66 in popularity among all gaming web sites. (Hot100.com, Spring 2001)



• Wargamer.com is one of the last large, privately owned gaming web sites, under the same ownership since September 1995, with tremendous fan loyalty, brand recognition, and industry respect.



• According to numerous polls and surveys, Wargamer.com is the dominant online destination for fans of war, military, and strategy gaming. Our affiliates, Pie’s Tactics and 10-David, are the largest and most popular web sites within their genre.

About Our Readers

• They are predominantly male, many with families and children, aged on average between 25 and 45, college educated, with incomes above $45,000 annually, and make frequent retail and online purchases.



• Nearly all of our regular readers indicate they’ve made purchase decisions based on editorial coverage on our sites.



• A majority of our readers have purchased products advertised or promoted on our sites.



• Most upgrade their computer systems, related peripherals, and software frequently, adopting and adapting to new technology early.