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I see our buddy Aaron McKenna has a piece posted up on Tom's:
The Low-Down on Dellienware
March 25, 2006 23:59
The amount of people who began to cry into their milk when it was announced that Dell has bought Alienware was a bit sad. "Ohh, this'll be the end of Alienware, Dell will screw it up" and suchlike, followed by coy winks and nudges about the AMD connection and Michael Dell's personal image ambitions... it's all a bit of a storm in a teacup, no?
It's 2 pages long so here's the link:
OK...now I'm feeling like Bismarck - I think Aaron may have been thinking of an other company when he made this statement :
Thereafter, Alienware's direct competition, the Falcon's and Voodoo's of this world, can expect to feel the squeeze simply because Alienware will have Dell's experience, expertise and perhaps direct support in getting their machines to their customers. Alienware is pretty efficient as it is, but the machine that is Dell is not to be underestimated in its abilities to dredge every last ounce of efficiency out of the order to delivery process.
From my previous experiences I don't see DELL's "expertise" in this area as an advantage, but rather part of their "mindshare problem." DELL's service, including the whole ordering process, has been a problem for a great number of the DELL customers I've done work for recently..... If anything I think ALienware will began to have its credibilty assailed for being part of the DELL empire.....
"We like our women like our gaming - Hardcore !" LongBlade, circa 2008