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Topic: Industry News: Activision Improves Its Hearing
Furthering its commitment to bring high definition sound to next-generation video games, Activision, Inc. (Nasdaq:ATVI) today announced an agreement with Audiokinetic, Inc. to integrate the WaveWorks Interactive Sound Engine (Wwise) into select titles across the company's global development studios. The Wwise technology will allow Activision to streamline audio production across multiple platforms, enhance sound and music interactivity, and deliver a more immersive, higher fidelity audio experience to the company's next-generation titles.
"Activision is committed to leveraging the full audio capabilities of the next-generation consoles to dramatically improve the quality of audio in video games," states Adam Levenson, Director of Audio for Activision. "Our partnership with Audiokinetic will allow us to overcome many of the technical difficulties in managing the production pipeline for audio and will ensure that the sound the consumer hears will be as immersive and interactive as the sound designer intended it."
"Activision is a world leader in the industry, developing and publishing games that set landmarks," says Genevieve Laberge, VP Sales, Audiokinetic. "We're very excited that they chose Wwise as their preferred audio solution and to participate in the development of the tremendous games Activision creates."
