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Topic: Industry News: EA Name Dispute Over Battlefield Academy Costs Slitherine Tens of Thousands of Dollars
In a war of names, sometimes all it takes is having more money . Slitherine and EA reached a deal over the dispute of the name "Battlefield" used in the BBC History game Battlefield Academy, a casual turn-based strategy game that started out as a flash game and eventually released for the PC in 2010. EA took notice of the name shortly after and claimed that the name was infringing on their Battlefield series, a series of games that focuses on first-person action utilizing vehicles to capture points.
The ensuing legal action was enough to put a halt on the release of Battlefield Academy for handheld systems like the PSP, Nintendo DS and Apple iPad and for the Xbox 360. The production of these titles were on hold until earlier this year in July, when the dispute was settled in favor of EA.
"We were caught in the middle because it was a BBC brand. They've been really helpful but the BBC wasn't prepared to start at fight with EA for a minor wargame," said Slitherine's Marco Minoli. "But we couldn't change the name because it was a licence we acquired. We decided that for purely financial reasons it was best to reach an accommodation with EA. It caused a lot of problems and has been difficult, we had to rebrand the game entirely. It cost us tens of thousands of dollars and we lost a big commercial opportunity. We missed out on the PSP game, it was already in submission at Sony, but it took so long that now we're trying for the PS Vita instead."
Since the settling of the dispute, Battlefield Academy has been renamed to BBC Battle Academy. Slitherine is hoping with the new add-on Operation Market Garden and new demos can help in regaining lost ground.
To nab said demo, click here. For more information on BBC Battle Academy, click here.