On February 10, Hasbro released its Q4 2025 and full year financial report, and the headline is: it was a very, very good year for Magic. According to its parent company's stats, Wizards of the Coast revenue was up by 45% year-on-year, with Magic: The Gathering in particular growing its revenue by a staggering 59%.
This is Magic's best ever year, and it was full of huge sets. We already knew that Final Fantasy had beaten out Lord of the Rings to become the best-selling MTG set of all time, but what's slightly surprising is that Avatar The Last Airbender now sits at number three, contributing to a record Q4.
In fact, according to Hasbro's report, Magic's revenue in the last three months of 2025 was double that of Q4 2024. Last year the company raked in $208 million across the final quarter. This year it made $502 million - just a cool half a billion dollars. No biggie!
A few years ago, Magic became WotC's first $1 billion dollar brand. In 2025 it made $1.7 billion!
Of course, that's just revenue, not profit, but Wizards performed well here too. In the report, the breakdown on profit isn't as granular, but the WotC and Digital Gaming segment made over $1 billion in profit, up 46% from 2024.
Hasbro CEO Chris Cocks went into more depth in an investors earnings call, sharing stats like a 22% increase in organized play participation and 20% increase in WPN-partnered stores for 2025. He also revealed it was a record year for Secret Lair.
This seems to show that Wizards' strategy of leaning hard on third-party properties is working well. Despite some fans' displeasure at in-universe Magic becoming a smaller part of the game (and I'm right there with you), it can't be denied UB sells really, really well.
Come discuss the news in our Discord server, or check out the MTG release schedule - new set dates were also revealed in this report.